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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

House Rules lifts McDonald’s brand attribute scores

Quantifying the effectiveness of Attribute Marketing In 2016, Seven adopted a new strategy for developing and selling integrated sponsorship packages for their major TV brands – Attribute Marketing. The theory behind Attribute Marketing is that the attributes of a media brand transfer and strengthen the same attributes of the sponsor’s brand. The closer the sponsored…

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How marketers are tapping neuroscience to give us what we want

There’s nothing like getting right into people’s heads when you are trying to sell something to them, which is why companies are tapping into neuroscience and behavioural economics to work out how to improve their marketing. Neuroscience uses brain imaging to take a sneak peek at which areas are activated as people watch television commercials…

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Our people

Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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